BBQsign.jpg

encap signage for Whole Foods Market®

Prior to the Amazon® commercial push to globalize all signage, endcap signs were made according to the store's customized merch map. This required a monthly update of signage created for specific products. Each sign had to incorporate the color palette, typography and textures of the brand standards, store's personalized look and seasonal programs.

 Asian inspired foods endcap

Asian inspired foods endcap

 Cereal and tea endcap

Cereal and tea endcap

 Made-in-house Christmas bark and toffee endcap

Made-in-house Christmas bark and toffee endcap

 S'mores/camping endcap

S'mores/camping endcap

 BBQ condiments endcap

BBQ condiments endcap

 Cocktail endcap

Cocktail endcap

 Cocktail endcap

Cocktail endcap

 Produce endcap

Produce endcap