instagram GIFs for Whole Foods Market®
These GIFs were created for our social media. I used photoshop, illustrator and watercolor textures to create the popsicles. I photographed the watermelon and used toolkit elements from our summer toolkit, along with brand standards. All natural, fruit popsicles were part of the in-store collateral distributed. Watermelons were the seasonal fruit/melons being highlighted region-wide.I wanted to deliver a fun, summer time quick motion of two items we were highlighting the week the posts went up.